Shop Feature: Everyday Hustle
Meet the makers
Everyday Hustle is a 100% Canadian clothing brand focused on making ethical, versatile pieces that will take you from one hustle to the next. We believe ethical choices in fashion should be accessible to everybody and fit every body and our goal is to upgrade your wardrobe while doing our part in slowing down the fast fashion industry. I’m Kerstin on the left, alongside my sister Jerrica (on the right) and we’re the founders behind Everyday Hustle! Thanks for taking the time to read about how our biz came to be!
Shopping is a big responsibility, we are so happy you’re doing it locally!
As a customer, you are much more powerful than you think. Every purchase makes a difference, whether it be adding to the problem or helping to solve it. When you purchase from a local shop, you should feel good knowing that you are supporting them and their family directly. When you purchase from us, you can feel good knowing that your pieces are ethical and 100% made in Canada by some pretty awesome people who we have personally met and had coffee with (maybe coffee and doughnuts…).
Who needs sleep when you are starting a business?
We may be small, but every bit helps.
All of that led to us making the decision to keep every part of our business in Canada. This may not work for all brands as it can be extremely hard and expensive depending on your business type. For us it DOES work and we saw it as an opportunity to do our part. With all this new knowledge we couldn’t turn a blind eye to make extra dollars. If we were going to do it, we wanted it to feel good in our soul.
We walked the facilities, we met the owners AND the employees and we made our decision to work with our manufacturers and textile knitter based on our comfort level with the quality in their work coupled with their ethical practices. The employees are on payroll, they work regular hours, they have exit signs to follow in case of an emergency, crazy right? Believe it or not, these 3 ‘normal’ things would be a luxury and not a right in some textile facilities overseas.
It’s extremely important to us to know exactly where every part of our product is coming from. Did you know that Made in Canada can be on a tag but that doesn’t mean that the fabric isn’t made in a factory overseas? It may look pretty when its all done and delivered but we also feel good knowing that there are actually no ugly or questionable parts of any process that represents our brand. For us, it was a non negotiable to keep it all on Canadian soil and we have worked pretty hard to do it.
A few commitments we have made to our brand and customers;