The Rise of Pink Lemon
How did Pink Lemon come to be?
I have always been a DIY’er, loved design and making things pretty and it goes back about 15 years when I bought my first home, had a tiny budget, and made most of the things inside decor wise. I always made things for people I knew and eventually I was being asked to make things for those I didn’t know! Pink Lemon was given an official identity in 2016 where is was a side hustle. I stepped away from my corporate job after a decade to be a stay at home Mom however dived into Pink Lemon right away! It is a FULL time job now.
How did you initially fund Pink Lemon – and how long was it your side hustle?
Initially, I used some of my savings and anytime there was profit it went directly back into the business. It was my side hustle for about 2 years before it became full time.
What are your thoughts on being a C.O.E. for your business? (Chief of everything) and do you recommend or not and why. Lots of makers just starting out maybe don’t have much of a budget for a graphic designer or professional photographs. What’s your advice.
Let’s talk market prep – what does that look like for Pink Lemon? From the time you book a market – until morning of market day.
As a seasoned and successful maker, what are your expectations when it comes to measuring your “success” from participating in a market?
If you can give any new small shop one piece of advice, what would it be?